Optygate
Technology2022

Nectar

Nectar is a marketing technology company that helps brands build direct relationships with their customers using Web3 technology and smart contracts. The website serves as their primary marketing and lead generation platform, featuring a full-page scroll experience with smooth section transitions, rich GSAP-powered animations, and an interactive product diagram showcasing their proprietary Non-Fungible Audiences™ (NFA) platform. The site includes separate lead capture flows for publishers and advertisers, integrated with Zoho CRM for sales pipeline management.

Nectar

The Challenge

The client required a visually striking, animation-rich marketing website that would effectively communicate their complex Web3/blockchain-based advertising technology to both publishers and advertisers, while maintaining smooth performance across all devices.

Our Solution

Optygate redesigned the website based on the client's specifications, implementing a full-page scroll experience with color-transitioning sections, GSAP-powered animations, ScrollMagic scroll-triggered effects, and an interactive SVG diagram with mouse-following elements. The team integrated Zoho CRM for lead capture with dynamic forms tailored to different business types.

The Results

Full-page

Experience

GSAP Rich

Animations

Dual CRM

Lead Flows

Responsive

Design

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