Optygate
Healthcare2024

Aesthetic Airways

Aesthetic Airways is a medical tourism platform for a cosmetic surgery and dental clinic based in Istanbul, Turkey, serving international patients from Europe, UK, and the US. The platform features a WordPress website with DIVI builder, integrated with a custom-built CRM system for lead management and pipeline tracking. Comprehensive user behavior tracking captures page views, clicks, form interactions, scroll depth, and session data. Make (Integromat) automations handle instant lead alerts, follow-up sequences, CRM record creation, and daily statistics reporting across WhatsApp, email, and SMS channels.

Aesthetic Airways

The Challenge

The client needed a comprehensive lead management system that could capture, track, and nurture international patients across multiple touchpoints while providing full visibility into the sales pipeline and marketing attribution from various ad sources (Google, Facebook, Instagram).

Our Solution

Optygate improved the website and built a complete lead management ecosystem including custom CRM integration, REST APIs for data synchronization, comprehensive user behavior tracking, Make automation workflows for multi-channel notifications, and an automated bot to contact and categorize incoming leads.

The Results

Custom CRM

Lead Management

Auto Bot

Lead Contact

Full Behavior

Tracking

Real-time

Notifications

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